SEO Agency

Do you have questions? We answer Frequently Asked Questions (FAQs) about SEO

What is SEO and why is it important for my business?

SEO (Search Engine Optimization) is the set of techniques and strategies focused on increasing the visibility of your website in the organic (unpaid) results of search engines like Google. It’s important because it allows you to attract quality traffic (people who are actively searching for your products or services), which translates into sustainable brand growth, more leads, and increased sales in the long term, without relying solely on paid advertising.

How long does it take to see concrete results with SEO?

SEO is a medium- to long-term strategy, not an immediate solution. Visible results, such as improved website speed or the correction of technical errors, are usually seen within the first 2 to 4 months. However, significant improvement in competitive keyword rankings and a real impact on conversions typically takes 6 to 12 months of consistent, well-executed work. Be wary of any provider promising guaranteed results in 30 days.

What’s the difference between SEO and SEM?

SEO focuses on generating organic (free) traffic by optimizing your website for search engine algorithms, which requires time and ongoing effort. SEM (Search Engine Marketing) primarily refers to paid advertising (PPC or Pay-Per-Click) on search engines (like Google Ads) to appear at the top of search results immediately. Both are important, but SEO builds a lasting and profitable digital asset in the long run.

How do I know if I need to hire an SEO agency or consultant?

If your project is very large, operates in a highly competitive sector, or requires a comprehensive service covering content, technical SEO, link building, and analytics, an SEO agency is usually the best option, as it provides a multidisciplinary team with all the necessary tools. A freelance SEO consultant might be ideal for smaller projects or for an initial audit and strategy.

Which SEO techniques are considered ethical (White Hat) and which are dangerous (Black Hat)?

Ethical techniques (White Hat) focus on providing value to the user: high-quality content, technical optimization, and natural link building. These are the only ones that guarantee sustainable growth. Dangerous techniques (Black Hat) (such as buying large quantities of low-quality links or keyword stuffing) aim to deceive Google to achieve quick results, but almost always end in severe penalties that can destroy a business’s visibility.

How is the success of an SEO campaign measured?

Success should be measured with metrics aligned with your business objectives. Key metrics include: increased qualified organic traffic (traffic from those actively seeking to buy or contact), improved rankings for conversion keywords, increased organic conversion rates, and the Return on Investment (ROI) generated by the organic channel. The number of indexed pages or vanity metrics are not indicators of true success.

What should I ask an SEO agency before signing a contract?

It’s essential to ask about: 1. Their work methodology (Do they start with a personalized audit?); 2. What professional tools they use; 3. Their track record in your industry or niche market (request case studies); 4. The type of reports they will provide and their frequency; and 5. Their transparency policy regarding changes made to your website.

What does the SEO strategy include?

Our strategy is comprehensive and focuses on three pillars: Technical SEO (optimizing website structure and speed), On-Page SEO (content and keywords), and Off-Page SEO (authority and ethical link building). We customize the plan to align with your specific business objectives (sales, leads, traffic).

How do you select the keywords that will rank my business?

We conduct a thorough analysis that combines research into your market niche, competitor analysis, and an analysis of the search intent of your ideal customers. We select terms that not only generate traffic but also have a high conversion rate.

Do you need access to my website? Is it secure?

Yes, we need access to key tools such as Google Analytics, Google Search Console, and your CMS (e.g., WordPress, Shopify) to implement optimizations and measure results. Security is our priority; we work under strict protocols and only request the permissions strictly necessary for developing the strategy.

Do you work with companies that are direct competitors of mine?

We are committed to transparency. We always inform you if we have any clients in your same market niche and guarantee that the strategies.
Your project information and resources are managed completely independently and confidentially.

When will I start seeing SEO results with BKN STUDIO?

SEO is a medium- to long-term strategy. Generally, the first results (technical improvements, increased non-competitive traffic) are seen starting in the third month. Significant improvements in high-competition keywords and a real impact on conversions usually take 6 to 12 months.

How does BKN STUDIO define the success of my SEO strategy?

Success is defined according to your goals. For us, it’s measured with clear KPIs: increased qualified organic traffic, improved rankings for strategic keywords, and the direct impact on your business (e.g., increased number of leads, quote requests, or online sales).

What kind of reports and communication will I receive?

You will receive detailed monthly reports explaining the work done, the progress of key metrics, and the actions planned for the following month. In addition, you’ll have regular meetings with your assigned SEO Consultant to review the strategy and answer any questions.

What guarantees do you offer?

No reputable SEO agency can guarantee a specific Google ranking, as we don’t control the algorithm. What BKN STUDIO guarantees is a proven, ethical (White Hat SEO) methodology and a total commitment to continuous optimization, transparency, and the use of best practices to maximize your chances of success.

What is BKN STUDIO’s pricing model?

We offer monthly service plans tailored to the size of your website, the ambition of your goals, and the competitiveness of your industry. After the initial audit, we’ll present you with a proposal with a fixed rate that includes all necessary working hours, tools, and management.

What is the minimum contract term?

We recommend an initial commitment of 6 months, although it’s not mandatory. This is because SEO needs time to generate a measurable impact. After the initial period, the contract is typically renewed monthly, offering you complete flexibility without penalty.

What do I need to have ready before hiring BKN STUDIO’s services?

Simply have a clear understanding of your business objectives (what do you want to achieve?), know your ideal client, and be willing to collaborate. The more information you provide, the faster we can design an effective strategy.